Brainstormed Content

For the Documentary



Interviews-
Professor Sociology
Vicar
Public buying Halloween things
Smiffys manager sales
A pagan priest
People who don't like trick or treating
A child and parent
Another manager of a shop like ASDA
Someone who believes they are a witch
Teenagers
An elder person

Archive Material-
Hocus Pocus
Clip from radio opening
Scream
Build up to scary bits on the following:
Halloween, Casper, The shinning, The Simpson's Halloween special, Psycho, Scoobydoo, Night of the living dead, Sean/dawn of the dead.

Cut aways-
Bats
Owls
People dressed up
People trying on costumes
Swing in the wind
People playing Halloween games
Carving pumpkin
Costumes
Decorations in shops
Magazines with Halloween decoration
Religious symbols
People at party
Lanterns
Black cats/spiders
Broken mirror
Ladders
Black dog
Pets dressed up
Candles
Moon
Church bell
Graveyard
Chocolate apples
People decorating

Reconstruction of people dressed up performing a pagan ritual

Music-
Halloween theme
Thriller
Organ music
Exorcist
Lantern swinging
Chimes
Choirs
Monster mash
Ghost busters

Style of Voice over-
Serious
Male

For the Print Add

Body with a pumpkin head - from presenter
In a suit
Scarecrow hands
Black background
Halloween images in background faint
Black cat main image
Tune in if u dare (hook line)
Beware of the dark (hook line)
College of lots of people in background dressed in Halloween costumes
On stands out
Spider web background
Channel four logo
Spiders web around the edge
Riped around the edge
Witch as main image
Pumpkins
Haunted house
Full moon background with wolf
Row of men in black suits with pumpkin heads
Graveyard
Gravestone
Big spiders web



The spiders web shows traditional Halloween symbols.
The channel 4 logo is very symbolic and also shows what channel the program will be on.
'Dare to tune in' is adaptable for radio and print which shows the link between the adverts. It also adds mystery to the program.
The suit shows how every 'suit' has an inner child that is fascinated by Halloween and sweets. It will appeal to the middle age of the target audience.
The pumpkin head is also a tradition symbol of Halloween and also introduces a fun side to the documentary which is also shown by the hands and feet being made of sweets.


For Radio add

Clips from show
Soundebed of Halloween theme
Voice over from Documentary
Spooky voice
Halloween SFX
Wolf noises
Extracts from Vox pops
Chatty personality
Questions audience
Evil laugh
Haunted house creek
Bubbling
Zombies moaning
Things that go bump in the night theme tune
Different voice over for scheduling - female