2. How effective is the combination of your main product and ancillary tasks?

Coherence is created across the advertising package through use of the title, voice over, slogan, key image, style and ways in which the audience is addressed.

• Firstly the title ‘Halloween: Things That Go Bump In The Night’ is shown throughout all three products. This backs up for the audience that what they are watching, is the program that they saw the images of. 'Bump' and 'Night' signify spooky happenings and this represents the audience as interesting in the unknown. The audience would use this documentary to gain information on the subject but also as entertainment.

• Next the tag line of ‘Tune in if you dare’ is shown in both the print and radio adverts. This links the two adverts together and is memorable. It is informal and involves the audience directly. This links to the documentary as it is suggesting that it is spooky and the topic of Halloween is already seen as scary.

• The channel and scheduling is the same as this has to be relevant so the audience know when the program is and on what channel. This leads the audience to the right place at the right time. Channel 4 has several niche audiences, one of these niche audiences are similar to the target audience we are aiming our documentary at. As we are scheduling the documentary at a time as similar programs with similar target audiences, we feel that this would connote the audience appropriately. This is a strength as it connotes the audience as being interested in such topics. Similar program shown on this channel are 'Darren Brown The Events', 'David Blaine: Vertigo' and 'Russel Brand Skinned'.

"The public service remit for Channel 4 is the provision of a broad range of high quality and diverse programming which, in particular:

* demonstrates innovation, experiment and creativity in the form and content of programs;
* appeals to the tastes and interests of a culturally diverse society;
* makes a significant contribution to meeting the need for the licensed public service channels to include programs of an educational nature and other programs of educative value; and
* exhibits a distinctive character."
www.channel4.com /www.wikipedia.com

It is important for channel 4 that advertising increases viewings as it is unlike the BBC and doesn't get paid for by TV licenses therefore all money made is from advertising.



• The voice over was recorded by the same person for the documentary and also the radio advert. This is because we felt it connected the two together. We used this voice because he was serious and our audience research showed a male, serious voice over was most appropriate. As he is a member of the target audience therefore he signifies them appropriately.



The audience appeal is coherent throughout the product and the ancillary tasks. The imagery of the pumpkin is shown throughout the main task and the print ad. This is a traditional Halloween symbol and is instantly recognizable. The suit and sweets show that behind every suit is a child who loves sweets. This is shown in the documentary through the interviewees showing what they like about Halloween. Also the documentary has a dark feeling about it through the use of the Halloween theme tune. This is also used in the radio add along with the sound bed of recognizable Halloween noises.



• Style:The documentary and ancillary tasks address our target audience using effective techniques which relate to the spooky side of Halloween:
- The music is dark and ominous and echoing which adds to the feel of the unknown. This relates to the aspects of Halloween that we normal don’t talk about such as the pagan side.
- The colours used are also very dark connoting the scary side. The only time bright colours are used are when there are shots of the sweets which tend to be bright anyway, and the vicar who is wearing a light green. However this contrasts with the darkness outside where he is filmed and also the echo in his voice.
- The imagery used also is there to intrigue the target audience. The suit is unusual as he has sweet hands, feet and a pumpkin head. This is a strange image and it would entice the audience into wanting to know what it is about.

The image below shows all of the radio stations that the radio advert will appear on. These have been chosen as they cover a wide range on people allowing the documentary to be widely heard about therefore enticing hopefully many viewers who are interested in he topic of Halloween.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I aimed to use the forms and conventions of a real documentary. In order to do this extensive research was undertaken in order to create a direction for the product. Below are some of the different techniques we have used in our product and how.



- The clip of the Sociologist is important as it represents his authority and status due to how he is dressed smartly and sat at an office desk. The sociology books signify that he knows a lot about Sociology. The posters in the background also emphasise his teaching status and this would appeal to the audience as he is proud of him pupils therefore puts their work on display, this makes him likable.

The narrative which we have followed is single strand which professional documentaries mainly follow. This makes it easier to follow and also adds more of an emphasise on the content.

A code and convention that we used within the editing process was that you never hear the questions for the interview, only the answers. Following this we edited out the questions and put together the different sections to make it sound like continuous speech.

This is an example of cutaways taken from a documentary on the post. The cut aways are short clips which illustrate the dialogue.



This is the voxpop interviews taken from our documentary.



The use of graphics is important as they tell the audience who the person in the shot is and what relevance they have in the documentary. We have used this convention in our documentary. The graphics have been placed on the left, their name at the top then their job status underneath. This is in a block colour so that it is easier to read.

We also had to email the record labels asking for permission to use their video footage and music. These emails are as below in the blog.

Voice over script



We used a male voice over due to the audience feedback favoring a male voice over and also because we felt that it added to the atmosphere as it is deeper adding to the spooky feel that we were building up. This voice over is known as 'Voice of god' as we do not see the narrator, we only hear his voice.



We chose Halloween themed filmed such as Halloween, Hocus Pocus etc for the music and achieve material. We used popular films and music so that the audience would be able to relate to the documentary. Also the use of the song 'Things that go bump in the night' directly relates to the documentary and that is why we used it.

Letters for permission

This first email is to the Warner Brothers asking whether we could use a scene from Wickerman (2006) in our halloween documentary as a cut away.



This email is an email to compass international pictures regaurding to whether we would use a scene from halloween (1978) in the documentary.


This email is to Walt Disney Pictures to ask for permission to use a scene from Hocus Pocus.



This last email is to Island Records asking whether we are able to use a song as our open credit music.




These are all the emails we sent off asking whether we could have permission to use various things.

Print Ad Process

Print ad
This is a shot of the body we are going to use as our main image.



This is some editing of the body on Photoshop.




Heres the spider Tom took off a website.



Heres some editing of the spider on photoshop.



We gathered some sweets to make as feet for out main image. We decided this would connote trick or treating, this would be a benefit for our print ad.



We then edited and cut out hands from the photo above. Here is the editing of the hands below:




Here is the final print ad:

Radio Script

Radio
This is the script which i have done for the Radio which would be promoting the Halloween documentary.
Micheal is the voice over from the documentary and he will be used as the voice over in the radio.

Opening song:
Opening of documentary (Things that go bump in the night)
Voice clips: Halloween Voice clips

Sound bed:
Halloween theme tune

Voice over Michael:
Are you interested in finding out where Halloween originates?

Voice over Michael:
Interested in knowing what lurks through the night?

Voice clip:
Wolf Howl and Evil Cackling witch

Voice over Michael:
Staying home alone on Halloween night?
Too scared to open the door?

Voice clips:
Zombies Moaning and Halloween House

Voice over Michael:
What are your opinions on Halloween?

Voice Clips:
People answering the questions from the documentary

Voice over Kelsey:
Things that go bump in the night which will be scheduled on Channel 4 at 9.30 on Halloween night.

Radio and Print Ideas

Radio Trailers-
Produced in such a way that it can be used in different forms of media
Includes extracts from the programme
Voice over outlining the narrative of the programme and sometimes posing questions which will be answered by the programmes (enigma code)
Says channel
Scheduling
Included background SFX
Different voice over for scheduling
Well known presenter or presenter from show
Music bed

Print Advert-
Image catches attention (not fussy)
Shows the title and channel in bold
Name of programme with a hook line
the name is bigger
presenter could be main image if famous
Portrait
2/3 colours used due to expense