2. How effective is the combination of your main product and ancillary tasks?

Coherence is created across the advertising package through use of the title, voice over, slogan, key image, style and ways in which the audience is addressed.

• Firstly the title ‘Halloween: Things That Go Bump In The Night’ is shown throughout all three products. This backs up for the audience that what they are watching, is the program that they saw the images of. 'Bump' and 'Night' signify spooky happenings and this represents the audience as interesting in the unknown. The audience would use this documentary to gain information on the subject but also as entertainment.

• Next the tag line of ‘Tune in if you dare’ is shown in both the print and radio adverts. This links the two adverts together and is memorable. It is informal and involves the audience directly. This links to the documentary as it is suggesting that it is spooky and the topic of Halloween is already seen as scary.

• The channel and scheduling is the same as this has to be relevant so the audience know when the program is and on what channel. This leads the audience to the right place at the right time. Channel 4 has several niche audiences, one of these niche audiences are similar to the target audience we are aiming our documentary at. As we are scheduling the documentary at a time as similar programs with similar target audiences, we feel that this would connote the audience appropriately. This is a strength as it connotes the audience as being interested in such topics. Similar program shown on this channel are 'Darren Brown The Events', 'David Blaine: Vertigo' and 'Russel Brand Skinned'.

"The public service remit for Channel 4 is the provision of a broad range of high quality and diverse programming which, in particular:

* demonstrates innovation, experiment and creativity in the form and content of programs;
* appeals to the tastes and interests of a culturally diverse society;
* makes a significant contribution to meeting the need for the licensed public service channels to include programs of an educational nature and other programs of educative value; and
* exhibits a distinctive character."
www.channel4.com /www.wikipedia.com

It is important for channel 4 that advertising increases viewings as it is unlike the BBC and doesn't get paid for by TV licenses therefore all money made is from advertising.



• The voice over was recorded by the same person for the documentary and also the radio advert. This is because we felt it connected the two together. We used this voice because he was serious and our audience research showed a male, serious voice over was most appropriate. As he is a member of the target audience therefore he signifies them appropriately.



The audience appeal is coherent throughout the product and the ancillary tasks. The imagery of the pumpkin is shown throughout the main task and the print ad. This is a traditional Halloween symbol and is instantly recognizable. The suit and sweets show that behind every suit is a child who loves sweets. This is shown in the documentary through the interviewees showing what they like about Halloween. Also the documentary has a dark feeling about it through the use of the Halloween theme tune. This is also used in the radio add along with the sound bed of recognizable Halloween noises.



• Style:The documentary and ancillary tasks address our target audience using effective techniques which relate to the spooky side of Halloween:
- The music is dark and ominous and echoing which adds to the feel of the unknown. This relates to the aspects of Halloween that we normal don’t talk about such as the pagan side.
- The colours used are also very dark connoting the scary side. The only time bright colours are used are when there are shots of the sweets which tend to be bright anyway, and the vicar who is wearing a light green. However this contrasts with the darkness outside where he is filmed and also the echo in his voice.
- The imagery used also is there to intrigue the target audience. The suit is unusual as he has sweet hands, feet and a pumpkin head. This is a strange image and it would entice the audience into wanting to know what it is about.

The image below shows all of the radio stations that the radio advert will appear on. These have been chosen as they cover a wide range on people allowing the documentary to be widely heard about therefore enticing hopefully many viewers who are interested in he topic of Halloween.