Radio Trailers-
Produced in such a way that it can be used in different forms of media
Includes extracts from the programme
Voice over outlining the narrative of the programme and sometimes posing questions which will be answered by the programmes (enigma code)
Says channel
Scheduling
Included background SFX
Different voice over for scheduling
Well known presenter or presenter from show
Music bed
Print Advert-
Image catches attention (not fussy)
Shows the title and channel in bold
Name of programme with a hook line
the name is bigger
presenter could be main image if famous
Portrait
2/3 colours used due to expense
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